The rebrand from Petrichor to Shortleaf Brewing is due in part to the purchase of a new space on Route 5 in Camdenton. Housing a new fully automated 3-vessel system the brewery will have a full capacity of 150 barrels at any given time. And Shortleaf will be adding a full canning line to begin distribution of their most popular brews including Blood Orange Wheat, AmercAle, Lazy IPA and Bear Lake Shake. Not to mention the exceedingly popular seltzer lines. The new brewery will serve their own beers as well as a selection of bourbons, whiskies, cocktails, and wines. Core recipes will continue to revolve around stouts, porters, blondes, wheat beers, and more.
“The rebrand is in part due to the expansion to the lake, but also partially due to the new partnership between Jonathan and I at Petrichor and our brother Matthew and brother-in-law Robert at the lake location. We all came together to produce something fresh and new, but still holds true to what we’re already doing in O’Fallon, which is making great products!” - Michael Crowell
The current brewpub owned by brothers Jonathan and Michael Crowell opened in Spring of 2019. The brothers brought in their other brother Matthew Crowell and brother-in-law Bob Hoffman, the group formed Shortleaf Brewing LLC and purchased a new location in Camdenton, MO. The space is over 6,000 square feet that includes an additional 2,000 square feet of patio space as well as over an acre of green space.
“We are excited about the location we landed on. I love the Lake of the Ozarks and have had the pleasure of living down there for more than 15 years. Many of the bar and restaurant owners/managers are my friends. Expanding there just makes sense to me, so we took a lot of time finding the perfect spot. We’re happy to become part of the lake community and hope to be the go-to local spot for many of its residents and surrounding area. In addition to providing the best products we can out of our tap room, we want to be the lake’s source for craft beer at every bar, restaurant, golf course, and resort.” - Jonathan Crowell
Shortleaf comes from the Shortleaf Pine that is native to Missouri and other states. Shortleaf Brewing will use imagery of the shortleaf as well as branding that pays homage to state and national parks. Something the brothers all love and admire.
“One thing that we all have in common is our love of the outdoors. We appreciate nature and work extremely hard to preserve what many take for granted. Our new brand will still be focusing on the natural elements you can find in our beer labels at Petrichor, thanks to the tremendous artwork done by our cousin Amanda Romero. Shortleaf will also be adding a new IPA with heavy amounts of Centennial and Chinook hops. The idea will be to mimic notes of pine and a percentage of sales from this IPA will be used to help replant Shortleaf pine trees throughout the state.” - Michael Crowell
7434 Village Center Drive
311 S. Business Route 5
Camdenton, MO 65020